Dr. Streamlove or: How I Learned to Stop Worrying and Love the Quarantine

1. Don’t play “hard to get”

  • Posting “Hi guys, I’ll be streaming in 10 minutes, come join me!” on various Facebook groups. Sure, we are all stuck at home. It doesn’t mean we got nothing else to do though. Being spontaneous is great, but if you go live on the spur of the moment don’t expect a lot of people to show up. Giving people at least 2–3 days heads up (and spending this time spreading the word) is definitely a good way to increase the odds that your mom and her cat will not be the only ones there.
  • Forgetting to clearly write the date, the time and the timezone. “It’s 5 o’clock somewhere” is not going to cut it when people can tune in from all over the world. Not everybody is going to see your post right away, so just writing “tomorrow” or “on Friday” can be quite confusing.
  • Forgetting to tell people where the stream is going to be available. I blame Instagram and its “publish this update also on Facebook/Twitter” function for this. Very often, we look at posts about live events and have to spend a lot of time looking for clues about which platform(s) will the stream be published on.
  • Putting all the relevant event info only on the poster. I blame Instagram (again :)) and the “visual” culture it promotes for this one. Don’t get me wrong, making a really cool poster for a virtual event is a very nice touch. It is, however, not very smart to put all the event information only on the nicely designed poster. If you are posting it online — and not simply sticking it onto a wall — then all the event’s key information should be written in the description field too, so they are easier to find also via search.
  • Running a “24 hours marathon of music” without providing a full list with the names of performers (and no, just listing their social media handles is not good enough) and the time they will perform (I know you want people to watch the whole thing, but not telling them when their favourite artist will play will just increase their chances of missing it).

2. The world is your oyster (particularly in quarantine)

A word from our sponsors

3. Have a plan!

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Until next time



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